In today's fast-paced world, the success of any organization depends on effective communication and collaboration among its teams. However, for the creative agency and its internal partners like brand, marketing, and insights teams, communication can often be a challenge. Misunderstandings and misinterpretations can lead to delays, errors, and missed opportunities. That's why we created Strategic Design Pillars - a document that functions as a shared creative vocabulary and inspiration tool for the internal creative agency and its partners.
The goal of the Strategic Design Pillars was to create a document that the brand, marketing, and insights teams could use to communicate their vision and goals to the internal creative agency effectively. The document was based on upcoming 2020 and beyond design trends, which were carefully curated by our team of experts.
The Strategic Design Pillars were an integral part of the briefing process moving forward. The projects where it was used early in the briefing process saw tangible results for being more efficient and saw greater and faster team alignment. The document functioned as a shared creative language, making it easier for teams to communicate their ideas, objectives, and feedback to each other.
They were designed to be flexible and adaptable, allowing for customization to meet specific project needs. It provided a framework for teams to align their objectives, and also acted as a source of inspiration and creativity for the internal agency.
They were designed to be flexible and adaptable, allowing for customization to meet specific project needs. It provided a framework for teams to align their objectives, and also acted as a source of inspiration and creativity for the internal agency.
In summary, the Strategic Design Pillars document was created to facilitate effective collaboration and communication between the internal creative agency and its partners. By providing a shared creative vocabulary, it helped teams to be more efficient and aligned with their goals. As a result, projects using the Strategic Design Pillars early in the briefing process saw tangible results for being more efficient and effective.
