The Sales team was attempting to sell-in an artisan bread packaging supported program to save on foods. In an effort to assist the pitch they requested a full packaging explore and product renderings.
When working on pitches of this scale, my process is to start with mood-boards to align on creative direction before I create any artwork
When working on pitches of this scale, my process is to start with mood-boards to align on creative direction before I create any artwork
Usually after the team has aligned or rejected my mood-board directions, I will move to rough sketches to work out the good and bad ideas.
After sketches, I will then move to Illustrator and start bringing these concepts to life.
After presenting the design drafts to the client, I will render up the selected designs
in-situation to help sell the idea.
in-situation to help sell the idea.
