As the lead designer for Weston Foods' internal creative team, I hosted a creative pitch meeting to discuss how we could adapt the new Girlscouts packaging design guidelines to our line of licensed baked goods.
While the Girlscouts guidelines were well-suited for merchandise, we noticed that there were many gaps in their strategy that did not translate well specifically to baked goods. So, our team got to work developing various concepts with different strategic goals and elements from the Girlscouts guidelines.
Our primary aim was to get a temperature check from the Girlscouts team on how much they were willing to push the envelope on their current look. We incorporated strategic elements from the Girlscouts' guidelines and blended them with Weston Foods' licensed baked goods, resulting in a new packaging design that appeals to both loyal Girlscout fans and new customers.
